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How many times have your plants died?
Problem Area
die in the supply chain and 30 die in customer’s home.
of houseplants die within first year of being brought in the house - overwatering, underwatering, improper lighting, lack of nutrients, extreme temperatures .
40%
25 -30 %
Why?
18% surge in sales for house plants post Covid and
15% surge in prices
We are literally the pal you need for your plant in all kinds of situations.
B2B along with B2C
Business Model
Subscription based B2C
B2B- Tie ups with local nurseries
-Widens their reach and sales
-Gives more opportunity in terms of Service providers
-Curating kits
Mini
(1-6 plants)
Meta
(12+ plants)
Mid
(6-12 plants)
-Free personalised care for a month
-Basic care supply
-Personalised monitoring for your plants
-Learning new techniques
-Discount on accessories
-Monthly supervisions for Meta Subscriptions
Target Audience
1.3 cr
Urban population in Bangalore
50 lakh
of Millennial household own 1 plant on average
74 %
of the population is Millennials
50 %
of Millennial household own 1 plant on average
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of millennials
Buying new Houseplants
40%
of millennials
Identify as Plant Parents
70%
of millennials
Troubled by
Plant care
48%
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3,77,622
31 cr
New addition to Potpal customers could be possible with considering new immigrants and shifting or occupying new houses annually.
PotPal Customers
Annual Turnover
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households in bangalore
households with millenials
households owning at least 1 plant
6M
74%
50%
Bangalore
of the household would have at least one plant
might use PotPal Platform/ service
Potpal Customers
3,77,622
15%
2M
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